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It enables businesses to build, manage and orchestrate AI agents from Adobe and third-party ecosystems, the company said in a statement on the first day of the three-day Adobe Summit that began in Las Vegas on Tuesday.
“Agentic AI is a major leap forward that will accelerate workplace transformation. Adobe’s latest innovations will drive productivity gains for practitioners to free up time for creative ideation, while unlocking capacity for marketers to scale personalization through purpose-built AI agents,” senior vice president of engineering, Adobe Experience Cloud, Anjul Bhambhri, said.
The company also unveiled Brand Concierge, the agentic app that will represent the evolution of transactional chatbots and web-based agents.
Each year, over one trillion experiences are being activated through AEP, enabling leading companies to connect real-time data across their entire organisation and deliver standout customer experiences. Adobe's latest AI innovations will reshape how businesses connect with customers and the daily work of marketers tasked with delivering customer experiences, the statement added.
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“Adobe has a long history of working closely with CMOs, CIOs and their organizations to drive impactful customer experiences that are anchored in reliable and real-time experience insights,” Bhambhri added.
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The company also announced new Experience Cloud offerings for businesses promising a customer experience that are personalised across touchpoints.
"Delivering a unified customer experience requires a much more agile and streamlined operation that solves real customer pain points, which can often be resource and time constrained,” said Adobe’s senior vice president for digital experience business Amit Ahuja.
“Adobe is uniquely positioned to help brands meet this moment, with deep expertise in unifying AI, data and content production workflows to execute the right digital experiences with precision, while uncovering unseen problems,” he add
Partnering with AWS
Adobe has announced a collaboration with Amazon Web Services (AWS) and expansion of its partnership with French advertising multinational Publicis Groupe.
While Adobe and AWS would build new offerings targeting marketing and creative teams to deliver customer experiences with speed, precision and at scale, Publicis will have Adobe Firefly generative AI integrated across its capabilities through CoreAI, that unifies and activates the group’s proprietary data, an Adobe statement said.
“The growing digital economy is creating an environment where a higher volume of engaging and personalized content is required to drive customer loyalty,” Adobe Experience Cloud vice president Sundeep Parsa said. “New integrations across Adobe and Amazon solutions will enable businesses to deliver impactful customer experiences that leverage deep data insights, while maintaining the highest standards of privacy and security.”
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The expansion of Adobe’s partnership with Publicis will enable businesses to scale the production of personalized content.
Publicis Groupe CEO Arthur Sadoun, said, “With this latest step in our relationship with Adobe, we’re able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry. The combination of CoreAI and Adobe Firefly takes us even further in our mission to shape the future of personalized, data-driven content at scale."
Adobe Digital Experience Business president Anil Chakravarthy said his company and Publicis were building on a longstanding partnership focused on giving joint clients a competitive edge by delivering engaging and highly personalized customer experiences.”
