ISL vs. IPL: Can football match the success of cricket for Reliance?

Mohun Bagan Super Giant's ISL Cup Celebration; image credit: Company
Synopsis
ISL is now approaching the end of its 15-year contract with AIFF. Here's what numbers tell us about India's top-tier football league.
If you have to describe in three letters what has redefined the commercial landscape of cricket, it has to be IPL. And it was Mumbai Indians, one of the most successful and valuable teams in IPL, that marked Reliance Industries’ (RIL) entry into the world of sports. Building on the success of Mumbai Indians, the Mukesh Ambani-owned group expanded its sports presence globally and acquired teams in other cricket leagues through Indiawin Sports.