The upswing in demand and popularity follows finance minister Nirmala Sitharaman's focus on makhana in the February 1 budget, including announcing the setting up a Makhana Board in Bihar, which contributes more than 90% of India's makhana cultivation. The board will be tasked with increasing production and marketing of the edible seed.
Since the budget, enquiries have increased while orders have been placed by customers in the UK, Singapore, Sri Lanka and South Africa. Low-consumption domestic markets like the South, Maharashtra and Gujarat are also reporting an uptick in demand, traders said.

The sudden surge of demand and interest has lifted hopes among Bihar's makhana trade that 2025 will be the year of the edible seed similar to the dominance of millets in 2023 and 2024 were of millets. Ten districts of Bihar produce more than 90% of India's annual makhana production of 10,000 tonnes.
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To be sure, makhana prices have been surging annually for the past 4-5 years due to growing interest from domestic buyers and several startups packaging it as a healthy snack sold mostly through modern retail and quick commerce.
Makhana secured the geographical indication tag in 2022. This was followed by strong demand in 2023 as consumers began shifting to healthier foods after the pandemic, pushing prices higher.
Abhinav Jha, founder of Samastipur, Bihar-based Makhana supplier TirhutWala, said earlier, the company was getting about 50 calls per day which have risen threefold since the budget. "We have got orders from a place like Eswatini in South Africa. Sri Lanka too is placing orders," he said.
"With the finance minister giving special focus on the sector, it will become more organised, and many new entrepreneurs will enter the sector," said Tarun Satsangi, associate director - commodity research at Univest, a commodity broking firm.