SWIGGY INSTAMART

Swiggy takes on Zomato’s Hyperpure with B2B kitchen supplies platform Assure
According to the app description, Assure claims to offer "locally sourced, high-quality, and fresh ingredients" and says it adheres to hygiene standards from sourcing to delivery. Assure is a "comprehensive solution for all kitchen needs," it added.

Did Maha Kumbh ad blitz hit pay dirt, or was it a washout? Here are the big hits, major misses & some unique takeaways
The 2025 Mahakumbh saw brands employing unique and tech-savvy strategies for consumer engagement, with a focus on utility rather than direct sales. Innovations like LED van-based screens and AI-powered apps facilitated greater visibility and convenience for visitors, while addressing their immediate needs efficiently.

QSR brands riding on qcomm wave with customised offerings
QSR brands like Wow Momo, Chaayos, and Blue Tokai are launching customised products on quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart to capture growing demand. Quick commerce is becoming a major sales channel, with companies seeing rapid growth. India’s quick commerce market is projected to reach $75 billion by 2032.

Zepto to deliver Apple products, emulating quick commerce rivals Instamart, Blinkit and BigBasket
Palicha said in a post on X, "In the last 60 days, we had over a million searches from customers for Apple device products on Zepto. We listened! Today, I’m excited to announce the formal launch of Apple products on Zepto. Kudos to Zepto’s exceptional electronics team for pulling this off."

Swiggy shares on Rs 60,000 crore crash diet. Will investors get a cheat meal soon?
Swiggy's shares have plunged 43% from their peak, amid rising cash burns and fierce competition in the quick commerce segment, along with a slowdown in its core food delivery business. The path to profitability remains unclear, but some analysts see a buying opportunity due to potential long-term growth in both food delivery and quick commerce.

Swiggy Instamart expands presence in 100 cities in India
With this expansion, millions of new customers now have access to over 30,000 products, from groceries and daily essentials to electronics, smartphones, fashion, makeup, toys, and more, all delivered in 10 minutes, Swiggy Instamart said in a statement.
Jefferies sees Swiggy shares rallying up to Rs 400, initiates coverage with hold rating
Swiggy, which holds a 45% share of India's online food delivery market, is expected to experience mid-to-high teens growth in the segment over the medium term. Jefferies projects the company’s Gross Merchandise Value (GMV) in food delivery will reach $3.4 billion in FY25, with the industry anticipated to grow at a 20% compound annual growth rate (CAGR) through FY27.
Zepto weighs Indian AIF, founder buyback to up local ownership
Zepto CEO Aadit Palicha is exploring options to increase domestic shareholding, including a $100-150 million founder-led buyback and an Indian AIF setup. These moves align with IPO plans, aiming to boost Indian ownership before filing draft papers.
Medicines get qcomm dose; Zomato, Lenskart win at ET Awards
Happy Monday! The quick commerce beast is setting its eyes on medicine delivery. This and more in today’s ETtech Top 5.
Medicine delivery enters quick lane but roadblocks remain
Industry executives said while there is a strong demand for quick medicine delivery, companies could face roadblocks, impacting aggressive expansion plans. They said the key to cracking shorter delivery timelines for medicines will be in adding physical pharmacy stores to the supply chain, which is capital intensive and comes with arduous licensing rules.
Spurring food delivery growth, keeping discipline intact for Blinkit key: Zomato CEO Deepinder Goyal
In an exclusive interview, Goyal said India’s food delivery sector is facing multiple systemic issues that need to be fixed amid the larger slowdown in the industry. Goyal said the quick commerce industry's quarterly cash burn is trending at Rs 5,000 crore but Blinkit is contributing merely 2-3%.
Blinkit, Zepto hike commissions to boost per-order earnings
Blinkit and Zepto are raising commissions to boost revenue amid competition and investor concerns. Zepto’s hikes align with its IPO plans, while Blinkit is shifting to a variable model. Both firms continue aggressive expansion despite increased cash burn and market pressures.
FMCG distributors allege deep discounting by quick commerce firms with CCI
Blinkit, Zepto and Swiggy Instamart are the companies that have been taken to the CCI. The All India Consumer Products Distributors Federation (AICPDF) has filed a detailed complaint with supporting evidence and documents, saying the anticompetitive practices have resulted in the shutting down of over 200,000 local retail shops across 75-80 cities.
With its bottomline under pressure, Blinkit shifts to variable commission rates for sellers
Blinkit has revised its commission structure, shifting from fixed rates to variable pricing based on selling price. This move aims to boost profitability amid competition. The new rates take effect March 13, impacting sellers and brands.
Zomato vs Zepto: Deepinder Goyal's statement on Zepto cash burn 'verifiably untrue': CEO Aadit Palicha
This is in response to the Zomato CEO's comments to ET in an exclusive interview, that Zomato-owned Blinkit only accounts for 2-3% of the cash burn seen in the rapid delivery segment.
Quick commerce sector burning Rs 5,000 crore per quarter: Zomato CEO Deepinder Goyal
Quick commerce player Blinkit accounts for 2-3% of the industry cash burn but has a 40-45% market share. Its focus is on sustaining growth while ensuring discipline in cash allocation for investment, said the CEO of Blinkit’s parent, Zomato.
Indian grocery giant BigBasket eyes IPO in 2 years as business booms
India's BigBasket is planning to go public in the next 18 to 24 months, its CEO said, as the Tata Group-backed grocery giant seeks to tap surging demand for quick online deliveries of everything from fruits to Apple iPhones.
Swiggy Instamart drops non-veg food items from app on Maha Shivratri; users react on social media
The quick commerce company is also delivering the sacred Tandool Mahaprasad ladoos directly from Kashi Vishwanath Temple in Varanasi across 40 cities. Competitor Swiggy is, however, offering non-veg food on its platform.
India's quick-commerce sector may struggle to maintain current growth, Blume Venture's report says
India's "fastest growing industry segment ever", dominated by the likes of Zomato-owned Blinkit, Zepto and Swiggy Instamart, logged a 24-fold increase in gross order value (GOV) in the same period, the report said.
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