SPONSORSHIP
Super Over: How the IPL bowled over brands, billionaires and bored audiences
The Indian Premier League (IPL) marks its 18th year with record-breaking ad spends, viewership, and subscribers, despite recent financial challenges faced by media rights holders. Its success is attributed to top cricket talent, Bollywood glamour, fan loyalty, and robust marketing.
Donald Trump’s supporters are at it again: Kamala Harris mocked ahead of Emerge America event
Kamala Harris is gearing up to take part in the 20th anniversary gala of Emerge America, where she will be a keynote speaker. The event is taking place months after the 2024 Democratic presidential nominee unsuccessfully contested against Donald Trump in November last year.
China EV giant BYD reboots Europe operations after strategic stumbles
BYD has moved swiftly to address these early stumbles in this critical export market, greatly expanding its dealer network and offering hefty pay packages to poach executives from European automakers, especially Stellantis, the executives said.
Will they win back favor from Donald Trump? These are the companies sponsoring the 2025 White House Easter Egg Roll
The 2025 White House Easter Egg Roll is set to feature heavy corporate branding, with tech giants like Meta, Amazon, and YouTube sponsoring the event. These sponsorships, ranging from $75,000 to $200,000, mark a significant increase in corporate involvement under the Trump administration. This move comes as the tech industry navigates ongoing US-China trade tensions.
Red Card: Trump's immigration play might bench America's World Cup tourism
Upcoming FIFA events in the US, including the 2025 Club World Cup and the 2026 World Cup, face potential setbacks due to ongoing trade tensions and strict immigration policies. Reduced overseas fan attendance, driven by tariffs and deportations, threatens to diminish revenue from tourism, sponsorships, and advertising.
Timothee Chalamet skips Coachella backstage with Kylie Jenner, fuels breakup buzz again amid ex Travis Scott tension
Timothée Chalamet sparked breakup rumors with Kylie Jenner after skipping a Coachella backstage meetup to avoid her ex, Travis Scott. The actor reportedly has tensions with the rapper, who dissed him in a 2023 track. While Jenner's family backs the romance, insiders say her kids won’t see Chalamet as a father figure — and drama may derail their future.
- Go To Page 1
Australian politicians took $147,000 of match tickets while weighing sports betting ban
Australian politicians received approximately A$245,000 in match tickets from major sporting leagues over two years, influencing them against a proposed online gambling advertising ban. Despite public support for the ban and a government report recommending it, Prime Minister Albanese delayed action, raising concerns about the impact of lobbying by vested interests.
Chennai Super Kings: How the IPL juggernaut gave state-owned LIC a 6x return
Chennai Super Kings' on-field dominance in the IPL has translated to significant financial gains, including a surge in its unlisted market value. The franchise's stock has risen substantially, driven by consistent playoff appearances, title wins, and robust financial growth, with a notable increase in PAT and central pool income.
Job crunch, climate of uncertainty push Indian students in the US to explore multiple options
Facing tougher immigration rules and a shrinking job market in the US, Indian students are exploring various options to extend their stay. Some affluent parents are funding EB-5 visas for their children, while others are enrolling in additional programs or seeking short-term gigs.
China's Zhipu AI takes initial steps to an IPO
Zhipu AI, developer of the GLM series of language models, claims its flagship GLM4 model surpasses OpenAI's GPT-4 on several performance benchmarks. The company announced Tuesday it would open-source its GLM series models, namely the 32B and 9B versions.
Stage's set for live shows to outshine the silver screen
Live events in India are set for rapid growth, projected to reach ?16,700 crore in revenue, driven by ticket booking platforms and audience demand for premium experiences. Ticket sales surged significantly, with sponsorship revenues also climbing. This growth is fueled by digital penetration, affluent demographics, and a desire for real-world experiences, making live events an attractive investment.
Thought F-1 or H-1B visa was the safest path into the United States? Think again.
Recent visa revocations and policy shifts are unsettling international students and H-1B workers in the U.S. Minor infractions and social media posts now jeopardize legal status, exposing the fragility of temporary visas. The EB-5 Immigrant Investor Program offers a path to permanence, independent of employers or schools.
International brands tap IPL's potential to boost visibility, reach
Cricket in India is now a business opportunity. International brands are investing in the Indian market through IPL. JioStar's cricket broadcast attracts companies like Danube Properties and Lattafa Perfumes. These brands target high-net-worth individuals and capitalize on India's growing consumption. IPL offers unmatched scale for promoting premium travel and lifestyle.
Reddit user shares what Indian students need to know about US study expenses: Rs 51,657 for shared rooms, visa costs, sponsorship issues
A viral Reddit post by an Indian student pursuing an MS in the US has sparked widespread discussion for its brutally honest portrayal of life abroad. The student shared harsh realities, including high living costs, limited job opportunities, visa hurdles, mental health struggles, and social isolation. While acknowledging occasional support from communities and kind individuals, the post warned future aspirants to come fully prepared—financially, emotionally, and skill-wise—or reconsider the move.
Brands are balancing the best of regional & national identities, driving an ‘identity regions’ culture
India's retail landscape is witnessing a surge in mall culture and e-commerce, driven by a universal shopping identity. While national brands dominate, regional identities are crucial, with IPL, biryani, and OTT content showcasing successful regional-national integration. Balancing USI with 'identity regions' fosters a unique equilibrium, celebrating India's diverse cultural tapestry.
FSSAI takes a U-turn, now says it has no authority to regulate baby milk products
The Food Safety and Standards Authority of India (FSSAI) has changed its position on monitoring violations of the Infant Milk Substitutes (IMS) Act. This raises concerns about the enforcement of regulations on baby food promotion. The Breastfeeding Promotion Network of India (BPNI) is worried about the impact on infant health.
US to start rolling out $5 million 'gold card' within a week
The U.S. will launch a $5 million “Gold Card” residency permit within a week, replacing the EB-5 investor visa program. Announced by Commerce Secretary Howard Lutnick and unveiled by President Trump, the card promises quicker access to U.S. citizenship for wealthy investors. Trump aims to sell up to a million cards, touting them as tools for job creation and deficit reduction.
Byju’s founder files FIR against former resolution professional, EY, Glas Trust
Byju Raveendran, founder of Byju's, has filed an FIR against ex-resolution professional Pankaj Srivastava, Glas Trust (Byju's US lenders), and EY employees, alleging fraud and conspiracy in insolvency proceedings. The case, linked to Byju's ongoing insolvency, is under investigation by NCLT and NCLAT amid claims of collusion.
Leading the clean energy transition: How women are pioneering change in the sector
The roundtable hosted by ETEnergyworld and PIL highlighted the significant gender gap in India's energy and infrastructure sectors, despite some progress. Emphasis was placed on the transformative role of women in renewable energy, structural inequalities, mentorship, and the need for policies to foster inclusivity.
'One state-one RRB' to be effective from May 1 as FinMin approves consolidation of 15 regional rural banks
The finance ministry is set to consolidate 15 Regional Rural Banks across 11 states starting next month, aiming for enhanced operational efficiency and cost reduction. This fourth consolidation phase will reduce the number of RRBs to 28 from 43. The amalgamation, effective May 1, 2026, will create 'one state-one RRB' in states like Uttar Pradesh, West Bengal, and others.
US student visa status revoked? Legal options for international students, explained
The sudden termination of SEVIS records has left many international students in the US without clarity or warning. There are multiple options available for students, but each carries specific risks, timelines, and costs. While legal efforts are underway, the most critical action for affected students is to seek legal counsel and remain proactive about their next steps.
Mo Salah’s appearance in kit fuels contract extension speculation among Liverpool fans
Mohamed Salah’s recent appearance in a Liverpool kit with a camera crew sparked speculation about a possible contract extension. However, reports clarified that the shoot was unrelated to his future at the club. While negotiations for a new deal are ongoing, uncertainty remains as fans eagerly await confirmation on whether Salah will stay at Anfield beyond this season.
WWE stars in Clash Of Clans for the road to Wrestlemania - Know more
WWE has teamed up with Clash of Clans for an exciting collaboration ahead of WrestleMania 41. Starting April 1, WWE Superstars like Cody Rhodes, Rhea Ripley, The Undertaker, Bianca Belair, and more will be reimagined as iconic characters within the game. This month-long event includes special WWE-themed environments, gameplay, cosmetic items, and Easter eggs. Cody Rhodes, a long-time Clash of Clans player, will lead the charge as the "Barbarian King."
Government support can boost esports industry: Krafton's India CEO
The Krafton's India CEO was speaking at an Esports Conclave organised by the Physical Education Foundation of India (PEFI) and supported by Krafton and Invest India. “If you look at any industry in emerging countries that has grown at a fast pace, there were government incentives, guidelines, and support, which can serve as a strong signal for many stakeholders in the industry,” Krafton's chief executive Sean Hyunil Sohn said.
H-1B visa, Green Card holders in a limbo
The new Trump administration's stricter immigration measures are causing anxiety among H-1B visa holders and green card residents, leading many to avoid international travel. Heightened scrutiny at US entry points and visa processing delays are primary concerns, leading to fears of being denied re-entry. Immigration experts are advising against travel outside the US.
IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024
In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. Digital media spending surged by 25%, while ground sponsorship dipped. The IPL's media rights and franchise valuations saw significant growth. The Olympic buzz and non-cricket sports are contributing to a dynamic shift in the industry.
Aston Martin secures $162M lifeline amid losses and tariffs
Aston Martin secures a $162 million funding boost from its chairman Lawrence Stroll to tackle mounting losses and Trump tariffs. The luxury carmaker sells part of its Formula One stake, aiming for long-term profitability despite setbacks, including layoffs and low demand in China. Stroll's stake increases to approximately 33%, potentially reaching 35%.
Centre approves request of VK Pandian's wife for voluntary retirement from govt service
Senior Odisha cadre IAS officer Sujata R Karthikeyan, known for her impactful contributions like Mamata Yojana and Mission Shakti, has been granted permission for voluntary retirement from government service effective March 2025. She also gained recognition for introducing eggs in mid-day meals and promoting sports among tribal youth.
Gymshark settles USD 1 million lawsuit filed by influencer Alix Earle for alleged early deal termination over her pro-Israel views
Alix Earle is an American influencer who had reportedly sought USD 1 million in damages while alleging that British sportswear brand Gymshark had scrapped a deal with her over backlash against her pro-Israel views. The lawsuit was filed in the British High Court. It has been reportedly settled by Gymshark.
Load More
