JioStar brings Sports18 channels under Star Sports umbrella

JioStar has integrated all Sports18 channels into the Star Sports Network, effective March 15, marking a significant step in establishing Star Sports as the go-to destination for live sports action.

The Sports18 channels were inherited from Viacom18 following its merger with Star India to form JioStar.

With this expansion, Star Sports now operates a network of 24 channels, further strengthening its reach and content offerings for sports fans across the country.

The rebranded channels now include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports 2 Telugu, Star Sports 2 Telugu HD, Star Sports 2 Tamil, Star Sports 2 Tamil HD, Star Sports 2 Kannada, and Star Sports Khel. Additionally, Star Sports Khel will now be available across all DTH platforms and cable networks.

Piyush Goyal, Head of TV Distribution at JioStar, said, “Sports, driven by LIVE action, is a catalyst for TV growth and audience engagement in India. Our mission is to bring sports to every TV household, ensuring fans across the country experience LIVE sporting moments. By harnessing the power of sports, we aim to expand the TV universe, bringing more homes into the fold and making sports part of every Indian’s daily viewing experience.”

Mallika Petkar, Head of Strategy & Business Development, Sports at JioStar, added, "At Star Sports, we are committed to growing the sports fandom by going both deep and wide—engaging fans and expanding our reach across the country. Our mission is to make sports more accessible and impactful, ensuring it continues to inspire millions across India. By strengthening our presence and delivering sports content, we aim to fuel the passion of existing fans while bringing new audiences into the fold."

Star Sports has long been a part of India’s sports culture, delivering iconic sporting moments woven into the country’s socio-cultural fabric. Through programs like Cricket Live, Follow The Blues, Match Point, Game Plan, and Countdown, the network has provided coverage that resonates with every fan. By building heroes across sports—be it cricket, kabaddi, football, or hockey—Star Sports has been at the forefront of India's transformation into a multi-sport nation and an emerging sporting powerhouse.

With a presence in 8 out of 10 TV homes, Star Sports has redefined live sports viewing, making every moment significant for viewers and fans. Through extensive programming, regional content, and technological advancements, the broadcaster continues to ensure its coverage remains inclusive and interactive.

Star Sports Network further strengthens its leadership in sports broadcasting with a portfolio featuring marquee events such as the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia, Cricket South Africa, TATA IPL, TATA WPL, Indian Super League, Pro Kabaddi League, Premier League, Wimbledon, International Hockey Federation, Badminton World Federation, ONE Championship, and T20 leagues like Big Bash and SA20.