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Kanye West previewed his upcoming Donda album, his first since 2019, as the Milwaukee Bucks and Phoenix Suns battled it out on the court during Game 6 of the NBA Finals. The rapper gave watchers a first taste via the song “No Child Left Behind” which scored a commercial for Beats By Dre, and announced thatDondawill arrive on Friday.
The ad, which features track superstar Sha’Carri Richardson, follows Monday’s surprise announcement for his Donda listening party at Mercedes-Benz Stadium in Atlanta, which is slated for Thursday. The show is scheduled to begin at 8 p.m. ET.
The listening event continues the grand approach West has taken during recent marquee album rollouts. He famously used a Madison Square Garden fashion showto debutThe Life of Pabloin 2016. In 2018, he flew numerous journalists and celebrities to Wyoming forhisYelistening party.
Dondais West’s first album since 2019’sJesus Is King, a gospel-inspired LP he recorded with his Sunday Service Choir. Last December, he dropped an EP with the Choir, the five-songEmmanuel. It’s unclear ifDondawill be another Sunday Service collaboration or a return to hip-hop.
West also produced Lil Nas X’s new song “Industry Baby,” which will also be released on Friday.
